Pricing
Real numbers, before you ask.
You should be able to work out whether this fits your budget without getting on a call first. Pick your currency and have a look.
New Zealand dollars, GST added on top.
- Your websiteSee what is involved
- From $900one-off + GST
- First page included, then $300 per extra page. A fixed price in writing before anything starts.
- Getting found on GoogleSee what is involved
- From $600a month + GST
- Covers the rank tracking, the audit tools, sometimes the cost of earning a link, and the work. $750 a month for a fuller plan. AEO included at no extra cost.
- GEO add-onSee what is involved
- From $600a month + GST
- Added to any plan above. Getting AI tools to know who you are and recommend you. Part of it pays publications to write about your business, which is the part that actually shifts it. A bigger budget buys more of them.
- Google AdsSee what is involved
- $750a month + GST
- Plus $450 to set up, and your ad budget, which is paid straight to Google and is never touched by me.
- Full site audit
- From $1,200one-off + GST
- A prioritised list of what is wrong and what to fix first. Yours to keep, whether or not I do the work.
Work out your own
Three calculators, one on each service page.
Move a slider, see the figure change. Every one of them switches currency too.
Stu has been amazing in setting up our website, listening to what we wanted, offering his expertise and ideas, nothing was too much and all in a really friendly manner. Wherever you are in the world I'd recommend working with Stu, easy, professional and exceeds expectations.
Questions
About the money.
Why are the prices published at all?
Because being asked for a budget before anyone will give you a number is irritating, and you deserve to know whether this is even in your range before you spend twenty minutes on a call. These are real figures, not a starting point for a negotiation.
Am I buying a set number of hours?
No. Prices are quoted as a package or a monthly budget, not billed by the hour. Some of what you pay covers things that are not my time at all: hosting, the tools that track and audit your site, and with GEO, paying publications to write about your business. You are buying the outcome, not a timesheet.
Why does the price differ between countries?
They are fixed price points per currency rather than a live conversion, set to be fair in each market. You are charged in your own currency at the figure shown, with no conversion added at the end.
Is GST included?
Prices in New Zealand dollars exclude GST, which is added for New Zealand clients. Prices in AUD, USD, GBP and CAD are shown as charged.
Is the website price really fixed?
Yes. You get a fixed price in writing before anything starts, and it does not move unless you ask for something extra and agree the cost first. No surprise invoice at the end.
Am I locked into the monthly work?
No. Monthly work is month to month. You should stay because it is bringing work in, not because of something you signed last year.
Does the Google Ads price include my ad budget?
No, and the two are deliberately separate. Your ad budget goes straight to Google on your own account, and every cent of it buys clicks. The management fee is what you pay me.
What if I need something that isn't on this list?
Ask. Most things can be quoted as a one-off or folded into a monthly budget, and you will get a fixed figure before anything starts rather than an invoice afterwards.
Let’s talk
Want an actual quote?
Tell me what you need and you will get a fixed figure, not a range and a follow-up call.