SEO for electricians
SEO for electricians. Aimed at the jobs you actually want.
Getting your electrical company in front of somebody who has just searched for the job they need doing. Not more calls in general: more of the EV chargers, switchboards and project work that are worth turning the van around for.
In short
What is SEO for an electrical company?
It is the work of being one of the few electricians Google puts forward when somebody nearby searches for a job you do. Those positions in the map and the unpaid listings cannot be bought, and unlike advertising they keep returning calls long after the month you paid for the work.
The problem
Everything you do, on one page, competing for nothing.
Nearly every electrical website is a home page, an about page, and a single page carrying the full list of what the company is capable of. There is nothing there for Google to hold on to. A page trying to cover EV chargers, rewires, switchboards and commercial maintenance at once is properly about none of them.
Give each one its own page and each can go after its own searches, written for the person who types that particular thing. That is the bulk of the work, and the reason it starts on your website rather than anywhere more interesting.
Which pages are worth building comes down to what you want more of and what people near you are actually searching for. That is a conversation, not a list I hand over.
What the work covers
Where an electrical company gets found.
- A page per job, not a list of them
- EV charger installs, switchboard upgrades, rewires, lighting, compliance inspections, commercial maintenance. Each is a different search by a different person with a different budget. One page naming all of them competes for none of them.
- Your Google Business Profile
- The map listing, and the single thing most electrical companies have left half done. No services listed, no photographs of finished work, categories picked in thirty seconds years ago. Whoever filled theirs in properly is quietly taking the calls.
- Your licence, where people can see it
- Electrical is a trade people are genuinely nervous about buying, and registration numbers are checkable. Stating yours plainly is both a trust signal to a reader and a credibility signal to a search engine deciding whether you are a real operation.
- The areas you will genuinely drive to
- People search with a suburb in mind. Naming the places you actually cover works. Naming thirty towns you have never driven to is how a site ends up ranking for none of them.
Three of those four are free and sitting there unfinished on most electrical websites. That is the unglamorous reason this work tends to pay: a lot of it is tidying up what is already yours.
Local SEO for electricians
Three places in the map. That is the whole fight.
Somebody searches for an electrician near them and gets a map with three businesses on it. Hardly anybody taps to see more. Being one of those three matters more to an electrical company than anything else on this page.
- How close you are to whoever is searching
- The one you cannot do anything about, which is why it has to be planned around. Being based on one side of a city means the far side is uphill, and no amount of work on the listing changes that.
- Whether your profile says what they typed
- Somebody searches for an EV charger installer. Google goes looking for a profile that mentions it. Most electrical profiles carry one broad category and nothing underneath, so every job outside the obvious one goes elsewhere.
- How established you look
- Reviews, how recently they arrived, and whether the rest of the internet agrees you exist. An electrician with four years of steady reviews is awkward to displace, which is slow going at first and then works in your favour.
You can move two of those three inside a month, which is unusual in this kind of work. It is why the profile is the first thing I open rather than the last.
Three kinds of customer
The fault, the deadline and the project.
A plumber deals with two sorts of caller. Electrical has three, and the middle one is the reason a lot of electrical sites underperform: the compliance buyer is neither panicking nor browsing, and almost nothing is written for them.
- The fault
- Half the house has no power, or something tripped and will not reset. They want a number and somebody who answers it. They are not reading anything, and a slow site loses them before it finishes loading.
- The deadline
- A landlord, a property manager, or somebody mid-sale who needs an inspection or a certificate by a date. Unemotional and entirely practical. They want to know you do that specific thing, how quickly, and what it costs.
- The project
- An EV charger, a switchboard upgrade, a rewire, solar. Weeks of thinking, two or three quotes, and a lot of reading first. This is where the margin is, and it is won by the page that answers properly rather than the one that shouts loudest.
Those three want different pages, written differently. Most electrical sites are built for the first, tolerate the third, and lose the second without ever finding out.
Stu has been amazing in setting up our website, listening to what we wanted, offering his expertise and ideas, nothing was too much and all in a really friendly manner. Wherever you are in the world I'd recommend working with Stu, easy, professional and exceeds expectations.
What it costs
The same rates as any other trade.
There is no electrical surcharge. Pick what you are comfortable spending monthly and you will get a straight answer about what fits inside it.
Most local trade businesses start around $600 to $750 a month. A bigger budget covers more ground, and covers it faster.
- Getting found on Google$750
A month
$750 + GST
NZD. Month to month, no lock-in. AEO is included at no extra cost.
Get an exact quoteThis is an estimate. Tell me about your business and I will give you an exact figure in writing.
The honest bit
If next week is empty, buy something else.
This takes months to show up. Google Ads is the honest answer for a gap you need filling now, and I would sooner send you there than charge you monthly for something that lands too late to be any use.
It is also wasted if your website gives nobody a reason to ring once they get there. That one comes first, always.
Questions
Things electricians ask me.
How long does SEO take to work for an electrician?
The map listing can shift inside a few weeks, which is usually where the first calls come from. Service pages going up against established firms take months of steady work. Anybody promising top spot for electrician near me by next month is describing something nobody can deliver.
Can you guarantee I will be the top electrician on Google?
No, and neither can anyone else, because those positions are not for sale. What you will get is an honest read of where you sit against the other electrical firms nearby, what closing that gap would take, and whether it is worth spending on at all.
What is local SEO for electricians?
It is getting your electrical company into the Google Maps results and the unpaid listings that appear when somebody nearby searches. It leans on your Google Business Profile, your reviews and pages naming the suburbs you cover, rather than competing nationally.
Should I target EV charger installation specifically?
If you do the work and want more of it, yes, and it is usually the clearest opportunity on an electrician's site. It is a searched, planned, well-paid job, and a great many electrical companies still have nothing on their site about it beyond a line in a list.
I mostly do commercial maintenance. Does this still apply?
The principles do, the execution does not. Property managers and facilities staff search differently to homeowners and buy on response times, reporting and reliability rather than on a friendly photograph. It is a narrower audience, worth more per client, and it needs its own pages rather than a mention.
I am a one-man band. Is it worth it at my size?
Often more than for a larger firm, because a handful of extra jobs a month covers it and you are usually up against other small operators rather than national names. The honest test is whether you could take the extra work on at all.
Do I need this if I already run Google Ads?
Most electrical companies I work with end up running both, because they do different jobs. Ads cover you now, this covers you later. The common pattern is ads carrying the diary while the listing and the service pages build up underneath.
Is there a contract?
Nothing to sign and you can stop at the end of any month. The trade is full of people locked into things they regret, and I would rather you stayed because the work is showing up in the diary.
Worth reading
More on this, in plain English.
Let’s talk
Want to know where your electrical business stands?
Send me the address and the suburbs you cover. You will get a read on which electrical firms are ahead of you locally and what it would take to get past them.