Web design for electricians
Web design for electricians who have better things to do.
A site that proves you are licensed, shows you do the exact job somebody needs, and puts the phone number within reach. Fixed price, built by hand, and it stays yours.
In short
What does an electrician's website need to do?
Prove quickly that you are licensed and real, show that you cover their street and do the specific job they need, and let them ring you without going looking for the number. It has to open fast on a phone. Everything else on it is a long way behind those four things.
The problem
Four things wrong with nearly every electrical website.
These turn up again and again, and none of them are design problems. They are decisions nobody made.
- Nothing about what you are licensed to do
- The visitor is deciding whether to let a stranger near their wiring. A registration number, plainly stated, settles more doubt than any amount of design, and it is checkable, which is exactly why it works.
- A list where the pages should be
- Every job the company does, as bullet points on one page. Nothing on that page can win a search, and nobody searching for a specific job can tell whether you really do it or just mention it.
- Built for a desktop nobody is using
- Most of your visitors are on a phone, often outdoors, often on a poor signal. A site that takes six seconds has lost most of them before the logo appears.
- A contact form and no phone number
- Somebody who wants an electrician this week will not fill in a form and wait. They will ring the next business on the list, and you will never know it happened.
What you get
What is actually in it.
- A page for each job worth having
- EV chargers, switchboard upgrades, rewires, lighting, inspections, commercial maintenance. Whichever of those you want more of gets its own page, written for the person who searches that exact thing rather than buried in a list.
- Your registration, stated plainly
- Licence or registration number, insurance, any memberships, somewhere a nervous customer will actually see them. Electrical is bought on trust more than price, and most sites hide the one thing that earns it.
- Ringing you in one tap
- The number visible without scrolling, on every page, tappable on a phone. It sounds too obvious to list and it is the single most common thing missing from an electrical website.
- Photographs of your own work
- A finished switchboard, a charger on a real wall, the van. Not a stock image of a smiling man holding a clipboard, which every one of your competitors is also using and which tells a reader precisely nothing.
- Fast, and still fast in two years
- Hand-built rather than assembled from plugins, so there is nothing to slow down, break on an update or quietly expire. Hosting and the domain stay in your name.
- Pages separated for commercial
- If you want property managers as well as households, they need their own pages. They buy on response times and reporting, and the copy that reassures a homeowner reads as lightweight to them.
Stu created our new website, super happy with the result. Stu has been super easy to deal with, accommodating and has gone above and beyond our expectations. We really appreciate your help and expertise and feel lucky to have found you.
What it costs
Priced on how many jobs you sell.
Pick the jobs that deserve their own page and the number works itself out. Agreed in writing before anything starts, and it does not creep.
Home, about, contact and one page per service is usually five or six. Not sure? Leave it and we will work it out.
- Website, first page$900
- 4 more pages × $300$1,200
To get started, one-off
$2,100 + GST
Hosting is $250 + GST a year and the first year is included. NZD. The build price is fixed in writing before anything starts.
Get an exact quoteThis is an estimate. Tell me about your business and I will give you an exact figure in writing.
The honest bit
A website on its own will not fill the diary.
A new site does not make the phone ring by itself. It makes the people who already find you far more likely to call, which is worth a great deal and is not the same thing.
Getting found is separate work, whether that is the unpaid route or paying for position. The site comes first either way, because both of them send people to it.
Questions
Things electricians ask me.
How much does an electrician's website cost?
It depends on how many jobs get their own page. An electrical site with EV chargers, switchboards, rewires and inspections separated out is six pages all in, which is NZ$2,400 plus GST in New Zealand or AU$2,050 in Australia. The first page carries the setup and the rest are NZ$300 each. One fixed figure agreed in writing before anything starts.
How long does it take to build?
Usually two to three weeks from the point I have your content, photographs and registration details. The part that slows it down is almost always waiting on photographs, so getting those together early is the single best thing you can do to speed it up.
Do I need a page for EV charger installation?
If you do the work, yes. It is a planned, well-paid job that people research before ringing, and a dedicated page can win that search outright while your competitors have it as one line in a list. It is usually the clearest opportunity on an electrician's site.
Can I edit it myself?
You can have that if you want it, and most electricians find they do not. These sites change a couple of times a year, usually a phone number or a new service, and sending me a message is quicker than keeping a login you would have to remember.
Will it work for commercial clients as well as homeowners?
Yes, if it is built to. They are genuinely different buyers, so it means separate pages rather than one page that tries to speak to both and convinces neither. Worth saying up front if commercial is where you want to grow.
Do I own it?
Completely. The domain is registered to you, the hosting is in your name, and if you ever want to take it elsewhere you take everything with you. I have no interest in holding a business hostage with its own website.
What about SEO?
The site is built so it can be found: proper structure, real pages per job, fast on a phone, schema in place. That is the foundation and it is included. Ongoing search work to actually climb is separate and not everybody needs it straight away.
Worth reading
More on this, in plain English.
Let’s talk
Tell me what your electrical business does.
The jobs you want more of, the areas you cover, and whether you are after households, commercial clients or both. You will get a fixed price and a straight answer on what it would involve.